According to world renowned experts Les Binet and Peter Field, marketers need to follow five key principles in order to maximize the effectiveness of their B2B advertising campaigns.
There will be new insights on how to adapt these principles during chaos.
Join us for a session where Fredrik will share the research developed by LinkedIn’s B2B Institute in partnership with Les Binet, Peter Field, and the IPA. From investing in your share of voice to balancing brand and activation, this research analyzes the patterns in B2B marketing to
determine which marketing strategies lead to the most growth.
During the webinar we will cover key takeaways from the study, including:
- What the optimal balance is between long-term brand building and short-term sales activations
- Proof that emotional B2B ads are more effective than rational ads for brand building
- Why customer acquisition, not customer loyalty, is the biggest driver of growth in B2B
With his unique expertise as Head of Agency, International, at LinkedIn, Fredrik will take us through B2B Communication and how to best
connect with businesses in and out of crisis.
The speech will be followed by a 15 min live Q&A, further to which the participants will stay on to debate on the ideas presented by Fredrik Borestrom.
Facilitator — Gabriel Barliga, Editor in Chief, Biz