Ana started her career with an internship at the United Nation, which then propelled her to a PR profession within large multinational companies.
After working a lot with lifestyle brands and fashion accounts, Ana found her passion and decided to study fashion retail. She first followed Fashion Branding @ The Amsterdam Fashion Institute, moving to a Master Degree in Luxury Management @Isituto Europeo di Design in Rome.
For the past 2 years, Ana is working for Farfetch UK, as Business Development Manager.
In these uncertain times, luxury-goods companies must take action to “navigate the now”, plan for the recovery, and shape the future.
Considering that luxury shopping is mainly a “live” experience, Ana Bucur will discuss about the future of luxury retail in a digitalized world.