In today’s ever-changing media landscape, brands are finding it more difficult than ever to break through the noise and establish genuine connections with their audiences. TikTok provides an incredible opportunity to bridge the gap between brand and native content to be less intrusive and more authentic.
TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has reached 800 Million active users worldwide, it has the second most popular free apps download in 2019, it has the highest social media engagement rates per post (source: Influencer Marketing Hub). TikTok’s stellar success keeps on rolling along like a juggernaut. According to Sensortower, people downloaded TikTok 113 million times in February 2020 (and that was a month with just 29 days).
That made TikTok the most downloaded non-gaming app that month.
At TikTok, Dominika helps brands connect with their audience in an organic way through creative storytelling and strategic planning.
Dominika has deep roots in entertainment, TV production, creative development and was able to leverage her experience in Hollywood and translate that to working with brands on their native visual narratives.